Physical Demands on Retail Flooring Systems
If you operate a brick-and-mortar retail location, you expect high levels of foot traffic. Installing a flooring system that ends up breaking down under ongoing pedestrian and cart traffic over time would be a waste of time and money. In addition to the foot traffic of both consumers and employees, many retail floors must be tough enough to withstand the movement of forklifts or other heavy equipment. Epoxy floors offer outstanding resistance to both abrasion and impact, so the movement and storage of heavy products is easily handled. Grit and various textures can be added to help aid against slip and fall incidents to enhanced safety.
Attractive Commercial Flooring for Retail
In addition to the physical demands placed on retail flooring systems, the aesthetics of the floor can enhance the appearance and appeal of the facility. Colors, designs, or patterns can be used to demarcate different areas and to help create an intuitive flow for foot traffic. Many retail settings utilize one large open space, so changes in flooring can provide the feeling of distinct areas without the use of walls, sections or dividers (which can compromise the efficiency of movement and flexibility of use within the space). Variations in color, pattern, or texture can denote walkways that consumers naturally follow, helping to enabling easier selection and purchasing while visiting the retail operation.
Retail is, in large part, about creating a consumer experience. Do you want potential customers visiting your store to feel welcomed and comfortable, or excited and anticipatory? Do you want the store to feel bursting at the seams with a wide range of products, or do you prefer a minimalist layout that draws consumer attention to a few specific focal points? The design of the floor plays a role in creating the right atmosphere and drawing consumer attention to specific areas or products. Bright, contrasting colors generate excitement and enthusiasm while smooth, muted tones can be calming and inviting. Solid colors can be either bold or understated, while flake blends add a degree of texture and dimension to the space. For a truly memorable flooring system, consider incorporating a logo or other graphic element directly into the floor. When embedded as part of the epoxy system, graphics can serve their purpose over the long-term.
Finding the Right Retail Flooring Solutions
Finding the Right Retail Flooring Solutions
At Tennant Coatings, we are proud to offer an array of epoxy and urethane floor coatings that when applied over concrete and select VCT tile, form a durable, virtually seamless surface that is easy to clean and maintain. Contact us to discuss the flooring options that perfectly suit the unique needs of your retail operation.
